The Effects of Google Algorithm Updates on SEO
The principles of SEO writing changed when Google introduced an algorithm shift in 2013. In the event you’re a freelance author that focuses on supplying this sort of content, then following are a few of the vital things to remember.
The focus in not on Keywords. This is because after Google went through a great deal of data, their research team found that ranking a website highly only on targeting keywords is not difficult to do. They also realized that spammers utilize this trick and thus churn out a lot of garbage hard. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They demand variety in the keywords you use and the information that you give and. They also demand you to begin employing branded anchor text.
The changes in Google algorithms require that you do not utilize one keyword in your anchor text repeatedly. For the same reason that they demand you do not fill your site with one a few keywords targeted in your content, they do not want you to do this in the anchor text also. They need that you are creative and utilize variety. You should not use an exact match anchor text and spam sites are known for this. Most of the exact anchor text doesn’t use the right grammar. However, because there are lots of searches conducted for these words, most spammers still use them.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. You risk the sinking of your site’s rankings if you are doing this.
The newest upgrades in Google algorithms are to penalize the websites which use illegal SEO tactics and reward the ones that serve their visitors well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also tracking how fast you build backlinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It might ignore your backlinks and will likely sandbox the website.
The above points are the different ways in which Google Algorithms have impacted SEO which any SEO firm should be conscious of. The main idea is that it is becoming more challenging to rank highly in SERPs which opens up opportunities for web design and digital marketing firms like Linknow media which give quality Linknow media reviews and articles.